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Headwaters Marketing LLC


  • Fort Collins, CO 80524

Bill Van Eron

Chief Marketing Innovation Officer

Started as a Graphics Designer/Art Director in NYC working on Girl Scouts, USA, Broadway Theater, Reddy Kilowatt, Ametek.
Managed communications at the University of Denver while also starting up a family medical magazine, then after a year in a brand consultancy working on US Homes, Writer Homes, Perkins Shearer, Budget Tapes & Records, Melon Bank, joined HP in Workstations Division as Graphic Designer. Won over 50 major design awards and expanded into HP Field Marketing. My team led the nation in sales quota achieved for the two years I shaped programs to win dealer performance, focus and trust. Went to Boise, ID to manage HP LaserJet Brand. My programs accounted for $4B in sales in two years I was there. Went to HP Teast & Measurement in Loveland, CO and led PR. My PR accounted for 65% of all global HP coverage in four years I was there and twice I led fast track product launch strategies that hit $100M inside 12 months time. Co-Created the HP Engineering Education Program and won Presidents Award and hit $300M annual sales by Y3. Went to head up Marketing Communications in HP Storage Business. Helped to create the Small Business Channel strategy and won high ratings for HP in storage by IDC as based on innovative marketing approaches. Took an old Travan-based data protection solution to $200M in sales by 18 month period. Went to Agilent SemiConductor Business as Global EMarketing manager and Strategic Programs Manager but was caught in Semiconductor slowdown.
Have been helping start ups to differentiate themselves and compete with large companies.
Have branched out to Bio-Sciences, Alternative Energies, Community Branding, Healthcare/Fitness and the Arts. Computer Technology remains a strong point.

NOT looking to be big and yet fully capable of initiating highly innovative, market-inspired businesses. Love to help just a few companies that want to win top market positions.