As the leader of the creative team, Matthew is a key component of the engine behind CDG Interactive's design solutions. Matthew, who has been with CDG Interactive since 2000, leads the effort to develop a "creative definition" of each project, which helps translate client goals and objectives into a fully realized, effective design. Rigorously focusing on the personality of the client organization, as well as that of the target audience, Matthew directs the design team toward an end product that encapsulates the essence of a client's goals.