4 Steps to Knowing What Your Customers Want Better Than They Do
Twitter will give its new "Buy" button a real-world workout with its first holiday promotion - a partnership with AMC Theaters, which will offer a $30 gift card via its Twitter account.
Twitter announced that it is testing a "Buy Now" button to let users shop from merchants and artists directly from the social network. The button will roll out to select users before being introduced broadly, with initial sellers ranging from retail brands like Burberry and The Home Depot to artists like Ryan Adams and Megadeth.