4 Steps to Knowing What Your Customers Want Better Than They Do
Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest cliches - self-glorifying narration over footage of a luxury car in the desert - and somehow turn them into something beautifully compelling.
11 Paper Place is a short that combines paper art and 3D animation into a beautiful love story. The film is an imaginative look at the world of recycling, telling the story of two sheets of paper that magically transform into paper people as they are spit out of a malfunctioning printer into a recycling bin.
These ten great scenes rely less on computers and more on carpentry, metalwork and gallons of latex.
The tools used by designers aren't just tools: they're impressively designed objects in themselves. That's the message in Douglas Bowden's smart title sequence for the British D&AD Awards (the awards are known colloquially as the "Yellow Pencils" and formally as "Design and Art Direction").
With a new series of GIFs called "Architecture Animee" French architect Axel de Stampa is changing our perceptions of iconic constructions. Taking buildings by Herzog & de Meuron, MAD, MVRDV and others, de Stampa breaks apart the designs and animates individual pieces to highlight different aspects of well known structures.